Deli Kitchen

Deli Kitchen wanted an original YouTube series that would showcase its range without feeling like traditional food advertising.

Together, we developed an entertainment-first cooking series, with each episode inspired by a different flatbread from the range. Rather than repeating the same format, every episode introduced its own unique challenge.

From Greek grandmas taking on professional chefs to $1 vs $1,000 pizza battles and an imposter kebab chef trying to fool the hosts in a Persian cook-off, each concept was built to feel like a standalone creator video while remaining part of a larger series.

Hosted by creators alongside expert chefs, the series combined food, competition and storytelling into a repeatable format that audiences would choose to watch, with the product woven naturally into the entertainment. We delivered the project end to end, from concept development and format creation through to production and post-production.