UK Launch

Fit Foods was preparing to launch into the UK and wanted to introduce the brand in a way that felt native to social rather than traditional advertising.

We paired the brand with Only Scrans, building the campaign around the style that had already made his content so popular. Instead of asking him to deliver a scripted advert, we created a narrative that felt like one of his own videos, using his signature voiceovers and humour to tell the story.

The film followed the chaos of cooking from scratch: mountains of ingredients, a kitchen descending into disaster and a meal that never gets eaten after a last-minute cancellation. Just as everything falls apart, a Fit Foods superhero arrives with the simple solution; healthy, high-protein meals without the stress.

By leaning into the creator’s authentic style rather than interrupting it, the campaign felt less like branded content and more like the entertainment his audience already loved.