Unstable Launch

We were brought in to make the launch trailer for Faith Kelly’s new show, Unstable.

We took inspiration from Hannah Montana and that whole American country life feel. Barns, big skies, feel-good energy. But to keep it authentic to Faith, we made it utterly Essex. Her roots are a big part of who she is, so it needed to feel like home turf, not a US copy.

The result sits somewhere in between. Nostalgic, fun and completely her.

The response has been great so far.