EVO Sessions

We put 10 of the world’s most influential digital content creators and global personalities behind the wheel of real Formula E cars to compete.

We paired each one with a real Formula E team and put them in the cars on the actual circuit. Then, with Arcade, we built an entire creative campaign around it and produced all the content, from announcement and short form to long form and live stream.

We made the promo TVCs that aired on social and on TV inside the Formula E broadcast, and they made a huge impact, pulling in millions of views and shares and building real hype. We ran the full live stream of the event, turned reactive content around on the ground as it happened, and cut a documentary once it was done.

Over 40 crew flew out to Saudi, with more than 20 working back in the UK on event day, and over 100 people across the whole campaign.

It’s done 294.5M+ views, and it’s still going.