Brickventures

LEGO wanted to create an original YouTube series that would capture the imagination of a younger audience while showcasing the creativity of LEGO play.

Partnering with Studio B, we developed Brickventures. A four-part adventure series inspired by tabletop RPGs and video games.

Four players and a Game Master were dropped into a custom-built world, taking on quests and challenges to save LEGO City. Designed as an episodic format, the series blended storytelling, comedy and gameplay into an original show made specifically for YouTube.

To let even more audiences enjoy the series, the entire show was then re-shot with a Spanish-speaking cast, creating a fully localised version for Spanish audiences.